In-House vs. Outsourced Sales Development
The Costs You Should Consider
You know you want to improve (or even just start) your sales development program, but you’re faced with a pivotal strategic decision: do you hire an in-house team or work with an outbound sales partner?

For so many small to medium-sized businesses (SMBs) running on tight margins and lean teams, it comes down to evaluating the cost of each option to decide whether or not building internally or outsourcing is the right decision for your business.
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In this guide, you will learn what components go into building an outbound sales program and the cost factors you should be considering, including:

  • How to weigh salary and other personnel costs of a sales development team
  • How to assess the cost and functionality of software
  • The cost of lead data
  • The hidden costs of hiring, ramping, and managing an in-house outbound sales team
  • The true value of sales expertise
  • The exponential costs of scaling quickly and easily
In-House vs. Outsourced ROI
More Resources
Episode #6: How to Decide Whether You Need to Outsource or Hire an In-House Sales Development Team
Hosted by:  Joe Vignolo (, Managing Editor) & Kevin Warner (Leadium, Co-Founder & CEO)
Outsourcing your sales development isn’t necessarily a good fit for every organization. While it has the ability to save time and money for some, it simply doesn’t make sense for others. Kevin Warner knows this. As the CEO and outbound sales leader at Leadium, he helps organizations engage in strategic sales development activities that bring you qualified leads. From strategy to execution, they provide full-service support.

On this episode of Outreach's Sales Engagement Podcast, Kevin boils down markets into three categories: 1) Enterprises, 2) Mid-Market, 3) Small-to-Medium. From here he talks through the reasons why outsourcing lead generation and sales development is the right decision for your business.
In partnership with and Leadium discuss outsourced lead generation, SDRs, Appointment Setting and Sales Development
RIP or ROI? Is In-House Sales Development A Revenue Generator or Cost Center?
Hosted by:  Scott Barker (Sales Hacker), Kevin Warner (Leadium), & Kris Laird (
What’s the ROI on my sales development team as a function?

Should I put more resources into inbound or outbound sales?

These are common questions that revenue leaders ask. With the introduction of automation and machine learning to the sales world, a whole new playing field has emerged. A new form of XDR has evolved.

Machine learning will never replace the human behind sales. But by using meaningful data, sales teams can finally take back control of their pipeline and drive predictable, stable revenue growth.
In partnership with's Sales Hacker and Leadium discuss outsourced lead generation, SDRs, Appointment Setting and Sales Development
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