Episode #

Scale Your Revenue Through Outbound Sales

Featuring: Kevin Warner (CEO Leadium) and Mike MacDonald (SPJ GTM Founding Partner)
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Welcome to this episode's "Outbound Rundown:"

We are spreading the gospel of Outbound Sales...we started a podcast! The truth is, Leadium had an incredibly successful 2018 leading outbound sales programs for hundreds of clients across the country. We grew 400% year over year and you don’t experience that kind of growth unless you are doing something right.

We are launching this podcast because we want to share our knowledge, strategies, and insights about outbound sales so that you - you savvy marketing leader / sales leader / business owner - can get qualified leads quicker, set appointments with key decision makers, crush revenue goals, and...hell, be a superstar at your job and actually get some acknowledgement from your boss!

When you manage outbound programs for over 400 companies concurrently who sell extremely different products and services in multiple industries, you might say we have a few stories to tell and a few things to say when it comes to how to run an outbound sales program for your business.

And who are the voices behind these stories? Let us introduce you to your Outbound Sale Podcast hosts (and press play on the episode to learn more about them!):

Kevin Warner of Leadium & Mike MacDonald of SPJ GTM

Each week these two are going to break down the equation to sales nirvana = targeting + messaging + channel + timing + technology and everything that you need to know about each to run a modern outbound sales program.

These are only the highlights - PRESS PLAY above to listen to this week’s full episode!

On the next episode Kevin and Mike will discuss how vastly different outbound sales programs are for enterprise and small to midsize businesses (SMBs), along with the fundamentals of making it become your #1 customer acquisition channel.


About The Podcast
The Outbound Sale Podcast is the #1 podcast focused on bringing the insights and tactics proven to grow your pipeline and revenue. Through a casual radio-style show, combined with interviews of industry leaders you will discover strategies, techniques, and practical tips to bring your outbound sales efforts to the next level.
All episodesOutbound realities
The Book
Outbound Realities
Prospecting Stories
Good & Ugly Emails Samples
advice & motivations
The outbound frontlines are filled with more than motivational pep-talks and buzzword “marketing” books. We deserve better! So... Outbound Realities is the only coffee table book made by SDRs for SDRs. It’s time we inject some comedy into our prospecting lives with hilarious, sad, and awkward first-hand stories, emails and lessons.
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