Difficult Lead Profile to Source Accurate Contact Details
Fransmart engaged Leadium to help grow the emerging restaurant concepts of The Hummus & Pita Co., Mamoun’s Falafel, Rise Biscuits Donuts, The Pie Hole, Slapfish, and The Chickery by generating investor leads with specific trigger data intelligence.
Researching franchise owner leads, including their current restaurant portfolio and identifying their investment potential had their internal sales team curating stale CRM data and purchasing inaccurate lists. This because, Fransmart Account Executives had experience closing inbound leads, but limited experience in outbound lead generation.
Dedicated Team Delivered target account leads and converted them into SQLs
Working with the Fransmart sales team an Ideal Customer Profile was developed, targeting leads for each franchise brand in geographic territories slated for their respective growth with capital investment data included. As Leadium Leadgen Specialists delivered this lead data, customized outbound sales sequences were designed and launched.
Refined lead generation, high performing outbound sequences, weekly optimizations, and constant Slack communication has allowed Leadium to develop a predictable sales pipeline for Fransmart Account Executives and assist in the growth of emerging restaurants.
We embed ourselves into each of our client's sales teams. By adopting your quota goals it becomes essential to develop a foundational strategy & execute on it with gusto.