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Success Story
Leadium Sources 15k Franchise Owners
Leadium delivers targeted leads so our sales team can qualify outbound prospects at a higher rate. This data paired with Leadium’s outbound sales program has seen leads become 3x Leadium’s outbound sales program has seen accounts become 3x more likely to convert into opportunities.
1,600
Leads Per Month
77%
Open Rate
24%
Response Rate
30+
Appointments Per Month
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Challenge
Challenge

Difficult Lead Profile to Source Accurate Contact Details

Fransmart engaged Leadium to help grow the emerging restaurant concepts of The Hummus & Pita Co., Mamoun’s Falafel, Rise Biscuits Donuts, The Pie Hole, Slapfish, and The Chickery by generating investor leads with specific trigger data intelligence.

Researching franchise owner leads, including their current restaurant portfolio and identifying their investment potential had their internal sales team curating stale CRM data and purchasing inaccurate lists. This because, Fransmart Account Executives had experience closing inbound leads, but limited experience in outbound lead generation.

Solution
SOLUTION

Dedicated Team Delivered target account leads and converted them into SQLs

Working with the Fransmart sales team an Ideal Customer Profile was developed, targeting leads for each franchise brand in geographic territories slated for their respective growth with capital investment data included. As Leadium Leadgen Specialists delivered this lead data, customized outbound sales sequences were designed and launched.

Refined lead generation, high performing outbound sequences, weekly optimizations, and constant Slack communication has allowed Leadium to develop a predictable sales pipeline for Fransmart Account Executives and assist in the growth of emerging restaurants.

FULL CASE STUDY
Industry
Restaurants
Headquarters
Alexandria, VA
CRM
Salesforce
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We embed ourselves into each of our client's sales teams. By adopting your quota goals it becomes essential to develop a foundational strategy & execute on it with gusto.

Howaboutsales
Information Technology
"Leadium has this amazing entrepreneurial drive--it feels like they’re an extension of our team. They helped us define our market and build a strategy for growth.”
Mitek Systems
Computer Software
"Leadium is now our preferred lead vendor. We have been able to reach 4x more leads per quarter than before. They have the people, experience, and tools to get the job done."
Amplitude Digital
Marketing & Advertising
"The team at Leadium understood our selling process. They spoke our language and had a great system in place for doing exactly what we needed to do."