Limited Resources Constrain Launch
In order to establish its business, HomeVision VR wanted to pilot its solution with selected residential builders in Southern California, Nevada, and Arizona. The team tried unsuccessfully to connect with decision makers via popular social media channels. After several months struggling to get an appointment, HomeVision VR turned to Leadium.
Amish Patel, Founder, says, “We weren’t connecting with key personnel in the industry. It took us about three months to get a meeting set up with a single prospect. As a start-up, you're so focused on building your product you're not thinking about how you're going to connect with customers. A friend of mine who uses Leadium suggested I contact them.”
Crafting a Program that Far Exceeds Expectations
Focusing on vice presidents of sales and marketing, regional presidents, principals, and owners across residential home builders, commercial property developers, and architect firms, Leadium created an outbound marketing program that delivered a 64 percent open rate, a 21 percent response rate, and an average of 9.1 days from initial lead contact to appointment.
Patel says, “It was fantastic--they were generating leads within a couple of weeks. We were starting to establish meetings, one to two a day. It really helped having a sales team with Leadium’s expertise in-house. It’s easy to communicate with them. We talk regularly, and they respond right away.”
In total, Leadium delivered over 1,000 leads. “We were getting a real influx of calls and emails from potential clients. It was way more than we thought we would get in that short period of time,” says Patel. In addition to receiving high-quality prospects for the beta program, Patel appreciated the market research that Leadium provided. He says, “As we talk with these prospects, we understand more and more what they need. So we don't necessarily have to do separate market research, we can actually perform it within the same process.”
We embed ourselves into each of our client's sales teams. By adopting your quota goals it becomes essential to develop a foundational strategy & execute on it with gusto.