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Success Story
Meeting Growth Targets by Delivering Qualified Leads
Working closely with StaGarden, Leadium created an outbound sales program that has generated over 15,000 leads. The campaign has delivered over 64,000 emails with a 40 percent email open rate and a 27 percent response rate.
15,000
Leads Generated
45%
Open Rate
28%
Response Rate
10
Days to SQL
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Challenge
Challenge

Limited Resources Stymie Growth Plans

Leadership at StaGarden wanted to grow their business but were challenged by an inability to hire the additional resources they needed. After an unsuccessful attempt at direct sales, the company looked for a partner who could fuel growth at a price they could aord by connecting them with healthcare decision makers.

CEO Ryan Reid says, “We provide a world-class platform that delivers an ecient, cost-eective process for institutions to find, hire, and manage qualified nurses. But that didn’t mean much if we couldn’t get our product in front of decision makers. We needed help building an outbound sales program to grow the business. That’s when we turned to Leadium.”

Solution
SOLUTION

Building an Outbound Program That Drives 15K Leads

To help StaGarden achieve its growth potential, Leadium developed an outbound program targeting C-level executives, vice presidents, and managers of human resources, talent acquisition, and recruiting & nursing organizations within hospitals and healthcare systems.

“From day one Leadium has been our partner. They took the time to understand our market, our prospects, and our business needs. They transformed this knowledge into an outbound strategy that’s helping us exceed our targets,” says Reid. With a deep understanding of the target customer persona, the Leadium research team has consistently identified the healthcare decision makers who can help StaGarden maximize growth. But this is only the first step.

The combination of accurate target customer personas and eective messaging from Leadium have helped the StaGarden team close one deal per month from its opportunity appointments, an impressive statistic for the notoriously dicult healthcare industry.

FULL CASE STUDY
Industry
Staffing and Recruiting
Headquarters
Fullerton, CA
CRM
HomeGrown
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